Privacy policy
This Privacy Policy describes how Legacy Merch (“Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from bachatalegacymerch.com (“Site”) or otherwise interact with us (collectively, the “Services”). “You” refers to any user, customer, or visitor of the Services.
Please read this Privacy Policy carefully.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updated versions will be posted on this page with a revised “Last updated” date. Your continued use of the Services after any changes constitutes acceptance of the updated policy.
2. Information We Collect
We collect personal information in the following ways:
A. Information You Provide Directly
This includes:
• Contact details (name, email, phone number, address)
• Order details and purchase information
• Billing and shipping information
• Account information (username, password, account preferences)
• Customer support messages or other communications
Some features require you to provide personal information. If you choose not to provide it, you may be unable to access certain features.
B. Information Collected Automatically (“Usage Data”)
We may collect:
• Device information and IP address
• Browser type and version
• Pages viewed and referral URLs
• Interaction behavior with the Site
• Network information and approximate location
Cookies, pixels, and similar technologies are used to collect this data. You may adjust browser settings to block cookies, but doing so may affect Site functionality.
C. Information from Third Parties
We may receive information from:
• Service providers who support our store (e.g., ecommerce hosting platforms)
• Payment processors
• Shipping and fulfillment partners
• Marketing and analytics partners
• Social media platforms when you engage with our content or links
All third-party data is treated in accordance with this Privacy Policy.
3. How We Use Your Personal Information
We use your information for:
A. Providing Products and Services
• Processing payments
• Fulfilling your orders
• Shipping products
• Managing returns (when applicable)
• Account creation and management
• Sending order updates, confirmations, and service messages
B. Marketing and Advertising
Where permitted by applicable law, we may use your personal information to:
• Send promotional emails or brand updates
• Provide product recommendations
• Show tailored advertisements
• Offer special deals or announcements
Marketing Consent After Purchase (U.S. Soft Opt-In)
By completing a purchase or submitting your email through any form on our Site, you agree that we may send you marketing emails. You may unsubscribe at any time via the link provided in each email. Unsubscribing does not affect transactional messages (order updates, account notices, etc.).
EEA/UK Customers
For customers residing in the EEA or UK, marketing emails are sent only with explicit opt-in consent, or where soft opt-in rules apply under local law.
C. Security, Fraud Prevention, and Compliance
We use personal information to:
• Detect and prevent fraud, unauthorized transactions, or misuse
• Maintain secure systems
• Comply with legal obligations
D. Service Improvement and Communication
We may use information to:
• Provide customer support
• Improve product offerings
• Enhance user experience
• Analyze Site performance and usage
4. Cookies
We use cookies to:
• Power core store functionality
• Remember your preferences
• Analyze Site traffic and performance
• Customize your experience
• Support advertising and retargeting
See Shopify’s cookie policy for more detail:
https://www.shopify.com/legal/cookies
Our Site recognizes Global Privacy Control (GPC) signals as opt-out requests for targeted advertising and data sharing where required by law.
5. How We Disclose Personal Information
We may disclose your information to:
• Service providers (IT, hosting, analytics, email services, shipping)
• Payment processors
• Marketing and business partners
• Affiliates and internal company entities
• Legal authorities when required
• Successors in a business transfer, merger, or reorganization
We do not disclose sensitive personal information for the purpose of inferring characteristics.
We do not knowingly sell or share the personal information of individuals under 16.
6. Third-Party Websites
Our Site may contain links to third-party sites. We do not control these sites or their privacy practices and are not responsible for their content or use of your information.
7. Children’s Data
The Services are not directed to children. We do not knowingly collect personal information from anyone under 18. If a child’s information is discovered, contact us to request deletion.
8. Security and Retention
While we implement safeguards to protect your information, no system is completely secure. Information transmitted over the internet may not be fully protected.
We retain your personal information only as long as necessary to:
• Fulfill orders
• Maintain your account
• Comply with legal obligations
• Resolve disputes
• Enforce our policies
9. Your Rights
Depending on your location, you may have rights related to your personal information, including:
• Right to access / know
• Right to delete
• Right to correct
• Right to opt out of sale/sharing/targeted advertising
• Right to restrict processing
• Right to portability
• Right to withdraw consent
• Right to appeal a denied request
You may exercise rights by contacting us at the email below.
We do not discriminate against users who exercise their rights.
Verification may be required before processing requests.
10. International Data Transfers
We may transfer, store, and process your information outside your country of residence. Where required (EEA/UK), we use legal transfer mechanisms such as Standard Contractual Clauses.
11. Contact Information
For questions or privacy requests, contact:
Legacy Merch is the data controller of your personal information unless otherwise stated.